Don’t Add to the Pile
Art Direction & Design
Don’t Add to the Pile is a campaign concept that spotlights the environmental cost of textile waste. Through striking, minimal visuals, the project challenges overconsumption and encourages more conscious choices in fashion and beyond.
It began with a handful of simple sketches, an early exploration of how to communicate this message in an impactful way.
Messaging & Visuals
The campaign encourages mindful consumption and responsible textile disposal, urging a shift toward more sustainable fashion choices. Powerful imagery of massive textile piles illustrates the true scale of the industry’s waste.
Brand Activations
Brand activations featured reusable totes made from natural materials and mini sewing kits, promoting recycling, repair, and mindful consumption over waste.