Thrive Market
Mission Storytelling
Thrive Market’s mission is about more than just products. It focuses on better sourcing, improving food access, and building community. I visited farms and member homes with our video and editorial teams to direct and photograph the people and places behind these values.
Stories from the Source
Stories From the Source documents the regenerative practices and multi-generational farmers behind Thrive Market's owned-brand products. I traveled to farms to direct and shoot documentary-style photography that honors the people and practices behind what we sell.
Pitman Family Farms is a third-generation poultry operation raising organic, free-range chicken with a focus on animal welfare and sustainable farming practices.
Manzana Orchards is a Sonoma County apple farm that uses dry-farming and sustainable growing practices to honor both the land and generations of family farming.
Cobram Estate is a California olive oil producer committed to sustainable farming, rapid harvest-to-mill processing, and resource conservation.
Meet Our Members
Our team traveled to member homes to document the families Thrive Market serves. I directed and shot photography showing how access to healthy, sustainable food impacts real lives and communities.
Uele is a Tennessee-based artist and Thrive Gives member navigating life with rheumatoid arthritis, finding resilience through painting, gardening, and accessible food.
Director: Saphia Hall | Art Direction: Elisha Knight | Photography: Elisha Knight | Cinematography: Fellipe Ribeiro, Matt Ferreira | Editing: Aaron Morris