Thrive Market
Thrive Market's owned brand product pages needed stronger visual storytelling. I led photography direction for the refresh, starting with competitive research to understand how leading brands showcase products, then developing a strategy that delivered what members needed: texture details, packaging clarity, and lifestyle inspiration.
Product Storytelling
I developed a visual strategy that balanced beauty with functionality. This included detail shots showing quality and ingredients, clean packaging angles for quick scanning, and lifestyle context inspiring use. Working with our photography team, I directed shoots across multiple categories to create consistent imagery that elevated product pages and helped members envision products in their daily routines.
