For Golden Goose's holiday campaign, we built a visual world rooted in nostalgia, high fashion dropped into the forgotten aesthetic of the American roadside motel. The strategy positioned Golden Goose's core luxury streetwear customer inside a world that felt cinematic and eccentric. Working on set alongside director Andrea Calvetti, I made decisions about framing and moment selection to ensure the stills lived fully inside the film's world rather than alongside it. The final imagery was exhibited in the Golden Goose Milan flagship.