I developed a visual strategy that balanced beauty with functionality. To do this, imagery needed detail shots showing quality and ingredients, clean packaging angles for quick scanning, and lifestyle context. Photography is one part of a larger PDP carousel built to help members shop confidently, working alongside sections like "Why You'll Love It" and highlighted member reviews. Now two years into this process, I work with our owned brand's Brand Manager to ensure every product is shown in a way our members respond to and that represents the product accurately.