Thrive Market
Art Direction & Brand Evolution
Thrive Market is a membership-based online market for better-for-you groceries and everyday essentials. Over six years, I’ve helped shape the brand’s visual direction, growing from photographer to Art Director and leading concept development, photoshoots, and seasonal color systems. Our creative work champions a better way to live and consume, making sustainable, healthy living feel accessible and aspirational while redefining what a grocery brand can look like.
Mission Storytelling
Mission-driven storytelling is at the core of my work at Thrive Market, highlighting the people and places behind our products.
Editorial & Print
Our editorial storytelling combines photography and design across blog features, social content, and long-form print pieces.
Digital Campaign Direction
Campaign storytelling brings concept, tone, and visual direction together across seasonal launches and ongoing brand moments.
Product Storytelling
I led photography direction for a product display page refresh, developing clearer, more intentional imagery for our owned-brand products. Through research and collaboration, we built a cohesive visual approach that highlights the details members care about and helps them picture the products in daily use.
Selected Imagery
Photography by Brittany Moser & Elisha Knight, Prop Styling by Amy Lipnis, Food Styling by Aubrey Devin