Thrive Market

Art Direction & Brand Evolution

Over the last six years at Thrive Market, I have helped shape how the brand looks, feels, and connects with people. Starting as a photographer and growing into an Art Director, I lead concepting, photoshoots, and the development of seasonal color systems and visual frameworks that make every campaign cohesive, inspiring, and instantly recognizable. Our creative work championed a better way to live and consume, making sustainability feel accessible and aspirational while defining a new visual standard in the grocery space.

Photography by Brittany Moser & Elisha Knight, Prop Styling by Amy Lipnis, Food Styling by Aubrey Devin
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Golden Goose: The Golden Motel