Stocked for Summer

Thrive Market’s Thriving Outside campaign invited members to make the most of summer with healthy, sustainable essentials for every moment—from family road trips to backyard BBQs. The goal was to drive seasonal revenue while reinforcing Thrive as a trusted, go-to source for on-the-go snacks, beauty products, and warm-weather staples.

The campaign spanned multiple sales moments, including two major pushes: Thriving Outside, which kicked off the season with curated, lifestyle-driven storytelling, and our Biggest Sale of the Summer, strategically timed to rival Prime Day and deliver maximum impact.

As Art Director, I brought the campaign to life through bold, vibrant and lifestyle-forward photography that celebrated the energy of summer. By blending aspirational visuals with relatable moments, we created a campaign that felt fresh, inspiring, and effortlessly shoppable.