Stories From the Source shares the stories of farmers and the regenerative practices behind Thrive Market's owned-brand products. Sourcing stories are often easy to claim but hard to prove, so as the series' photography lead, I traveled to farms across California to show our process firsthand. The work lives across our social channels, blog, and in Thrive Market's annual impact report.
Stories From the Source
Credits
Creative Director: Elise Crevier
Director: Saphia Hall
Art Director/Photographer: Elisha Knight
Cinematographers: Fellipe Ribeiro, Matt Ferreira
Editor: Aaron Morris
Photo Art Direction | Photography
Cobram Estate is a California olive oil producer committed to sustainable farming, rapid harvest-to-mill processing, and resource conservation, and the source behind Thrive Market's own olive oil.
Pitman Family Farms is a third-generation poultry operation raising organic, free-range chicken with a focus on animal welfare and sustainable farming practices. Their birds are the source behind Thrive Market's chicken.
Manzana Orchards is a Sonoma County apple farm that uses dry-farming and sustainable growing practices to honor both the land and generations of family farming. Their harvest becomes Thrive Market's applesauce jars, cups, and pouches. Lower-grade apples are pressed into apple cider vinegar, so nothing goes to waste.
