Cravings x Thrive Market
Art Direction
Credits
Senior Creative Director: Sara Khwaja
Creative Director: Matthew Schulert
Art Director: Elisha Knight
Photographer: Brittany Moser
Food Styling: Alexander Roberts
Copywriter: Adrienne Lotto
Social Team: Jeffrey Chan, Lina Kamb
Thrive Market teamed up with Cravings by Chrissy Teigen to launch exclusive baking mixes, building the campaign around their shared love for quality ingredients. I developed the photography concept and led direction on set. Rich textures, warm lighting, and food that feels genuinely crave-able.
The final imagery was used across email, social, and product pages, each one designed to make you want to drop everything and bake something.
