Cravings x Thrive Market
Product Launch
Thrive Market teamed up with Cravings by Chrissy Teigen to launch exclusive baking mixes, building the campaign around their shared love for quality ingredients. I developed the photography concept and led direction on set. Rich textures, warm lighting, and food that feels genuinely crave-able.
The final imagery was used across email, social, and product pages, each one designed to make you want to drop everything and bake something.
Creative Director: Sara Khwaja and Matthew Schulert | Art Director: Elisha Knight | Photographer: Brittany Moser | Food Styling: Alexander Roberts | Retouching: Jackie Estay | Copywriter: Adrienne Lotto | Social Team: Jeffrey Chan, Lina Kamb