Cravings x Thrive Market
Product Launch
Thrive Market teamed up with Cravings by Chrissy Teigen to launch exclusive baking mixes, building the campaign around their shared love for quality ingredients. I developed the photography concept and led direction on set with rich textures, warm lighting, and food that feels genuinely craveable.
The final imagery was used across email, social, and product pages, each one designed to make you want to drop everything and bake something.
Creative Direction: Sara Khwaja, Matthew Schulert | Art Direction: Elisha Knight | Photography: Brittany Moser | Food Styling: Alexander Roberts | Retouching: Jackie Estay | Social Team: Jeffrey Chan, Lina Kamb