Thrive Market
Meet Zoe’s Grocery Store
Thrive Market wanted to reach a new audience and make joining feel personal, not transactional. The result was Zoe's Grocery Store, a CTV and social campaign built around a single member's life, designed to show what shopping at Thrive actually looks like. The plan was to highlight her world, make the products feel exciting, and let their value come through naturally.
I led photography direction for the shoot and developed the stop-motion sequences that brought the ad its visual energy and personality. Working closely with the stylist, I propped and styled each room feel like a real home, using sustainably sourced groceries in the kitchen, plant-powered cleaning products on the counter, and everyday staples that are better for people and the planet. I carefully chose every detail to reflect how Zoe truly lives. The campaign appeared on streaming platforms and social media.
Creative Director: Elise Crevier | Director: Saphia Hall | Art Director/Photographer: Elisha Knight | Food/Prop Stylist: Aubrey Devin