Thrive Market
At Thrive Market, seasonal email campaigns are the heartbeat of our marketing, with hundreds of high-volume, promo-driven sends driving major revenue moments throughout the year. As Art Director, I lead all photography direction for these campaigns, curate seasonal color palettes, and collaborate with photographers and stylists to keep creative fresh and consistent. The work is promo-heavy and sales-driven, but the challenge is not creating a single beautiful email; it's building systems that make every email feel on-brand, visually engaging, and effective at driving conversions.
Seasonal Email Campaigns
Spring: Pantry Restock
Spring brings the urge to refresh and reorganize. I brought bright, optimistic energy through sunny yellows and warm peachy tones, paired with pantry staples, to make restocking feel inspiring and effortless.
Summer: Summer Essentials
Summer is the perfect time to enjoy the outdoors, from picnics in the park to backyard BBQs. I brought this campaign to life with bold, vibrant photography that captured the energy of the season. By mixing inspiring visuals with everyday moments, we created a campaign that feels fresh, inviting, and easy to shop.
Fall: Cyber Month
Fall is all about cozy gatherings and holiday prep. I art directed this campaign with warm golden yellows, burnt orange, and sage greens—capturing harvest abundance through layered product styling, fall produce, and inviting seasonal moments that made stocking up feel effortless.
Winter: Healthy Reset
The new year brings fresh starts and healthier habits. I brought this campaign to life with a cool, optimistic palette of dusty blues and sage greens, complemented by clean product styling and bright moments that made healthy choices feel inspiring and easy to embrace.
Art Direction: Elisha Knight | Photography: Brittany Moser | Design: Garrin Yabuta, Jeffrey Chan, Natalia Rehman