A better way to Grocery shop

To introduce new audiences to Thrive Market, we created a YouTube ad that shows how quick and easy grocery shopping can be. I partnered closely with our Creative Director and Head of Video to concept and execute stop motion photography throughout the spot, starting wide with unboxing moments, then moving into playful, close-up vignettes that bring the products and Zoe’s story to life. The goal: convey the convenience, value, and breadth of Thrive Market products in a fun, fast-paced visual format.